When KFC ran out of chicken in the UK!

 When KFC ran out of chicken in the UK, it faced the most ironic PR crisis in company history.

KFC chicken bucket with the letters switched to read "FCK"Opens in a new windowwww.campaignlive.co.uk

In early 2018, KFC ran out of chicken in the UK. This was a major PR crisis for the company, as their entire business model is based around selling chicken.

The crisis was caused by a switch in delivery companies. KFC's new delivery company, DHL, had operational issues that led to delays in deliveries. This meant that KFC restaurants were not receiving enough chicken to meet demand.

As a result, KFC had to close over 600 restaurants in the UK. This was a major inconvenience for customers, and it also damaged KFC's reputation.

KFC handled the crisis by being transparent with customers and apologizing for the inconvenience. They also launched a humorous advertising campaign that acknowledged the situation.

One of their ads featured an empty chicken bucket with the letters switched to read "FCK." This ad was widely praised for its honesty and sense of humor.

KFC's response to the crisis was successful. They were able to reopen their restaurants within a few days, and they won back the trust of their customers.

The KFC chicken shortage is a reminder that even the biggest companies can face PR crises. However, it also shows that it is possible to overcome these crises by being honest and transparent with customers.

Lessons from the KFC chicken shortage

Here are a few lessons that other companies can learn from the KFC chicken shortage:

  • Be transparent with customers. When something goes wrong, don't try to hide it from customers. Be honest about the situation and apologize for the inconvenience.
  • Be proactive. Don't wait for customers to come to you with complaints. Take the initiative to contact them and let them know what you are doing to resolve the situation.
  • Be human. Customers can appreciate it when companies show a human side. In KFC's case, their humorous advertising campaign helped to show customers that they were not taking themselves too seriously.

If a company follows these lessons, it will be better equipped to handle a PR crisis.

Comments

Post a Comment

Popular posts from this blog

28th May: Pakistan's Nuclear Journey - A History of Atomic Power

Pakistan's pursuit of nuclear weapons is a part of its history, driven by a mix of geopolitical considerations and a desire for energy self-sufficiency. The country has achieved enormous advances in nuclear technology throughout the years, progressing from its humble origins to becoming a nuclear power. This article dives into Pakistan's interesting nuclear history, outlining major milestones and the ramifications they have had on the country and the world arena. Pakistan's nuclear ambitions may be traced back to the 1950s, when the country's founder, Muhammad Ali Jinnah, stated his confidence in the necessity of science and technology for national prosperity. However, it was until the 1970s, under the leadership of Prime Minister Zulfikar Ali Bhutto, that the program acquired traction. Bhutto emphasized the need for nuclear energy to meet the country's expanding energy demands and achieve self-sufficiency. In pursuit of its nuclear aspirations, Pakistan engaged in ...
Read more

The Incredible Benefits of Broccoli: A Nutrient-Packed Superfood

Image
 Let’s start with the it is referred to as a superfood, a versatile and nutrient-rich vegetable that offers a multitude of health benefits. With its vibrant green florets and numerous culinary possibilities, broccoli has earned its place as a beloved vegetable on dinner plates around the world. Beyond its delicious taste, broccoli packs a powerful nutritional punch, making it a must-have addition to your diet. In this article, we will explore some of the incredible benefits of broccoli. Rich in Essential Nutrients Broccoli is a nutritional powerhouse, containing a wide array of essential vitamins and minerals. It's particularly high in vitamins C and K, both of which play crucial roles in supporting the immune system and bone health. Broccoli also provides a significant amount of folate, fiber, and several B vitamins, making it an excellent choice for overall well-being. Antioxidant Properties One of the most remarkable aspects of broccoli is its high antiox...
Read more

Apple's September 12th "Wonderlust" Event: What to Expect

Image
Apple has officially announced its annual fall event, which will be held on Tuesday, September 12 at 10:00 a.m. Pacific Time. The event, which is being dubbed "Wonderlust," is expected to be a showcase for the company's latest products, including the new iPhone 15 lineup, the Apple Watch Series 9, and possibly other new devices. Here is a look at what we can expect to see at Apple's September 12th event: iPhone 15 lineup: The iPhone 15 is expected to be the star of the show at Apple's September event. The new lineup is rumored to feature four models: the iPhone 15, iPhone 15 mini, iPhone 15 Pro, and iPhone 15 Pro Max. All four models are expected to be powered by the new A16 Bionic chip, and they are also expected to feature new camera systems and improved battery life. Opens in a new window www.macrumors.com iPhone 15 lineup Apple Watch Series 9: The Apple Watch Series 9 is also expected to be announced at the event. The new smartwatch is rumored to feature a new...
Read more