When KFC ran out of chicken in the UK!
When KFC ran out of chicken in the UK, it faced the most ironic PR crisis in company history. Opens in a new window www.campaignlive.co.uk KFC chicken bucket with the letters switched to read "FCK" In early 2018, KFC ran out of chicken in the UK. This was a major PR crisis for the company, as their entire business model is based around selling chicken. The crisis was caused by a switch in delivery companies. KFC's new delivery company, DHL, had operational issues that led to delays in deliveries. This meant that KFC restaurants were not receiving enough chicken to meet demand. As a result, KFC had to close over 600 restaurants in the UK. This was a major inconvenience for customers, and it also damaged KFC's reputation. KFC handled the crisis by being transparent with customers and apologizing for the inconvenience. They also launched a humorous advertising campaign that acknowledged the situation. One of their ads featured an empty chicken bucket with the letters s...